Therefore, the whole dynamic between customer service assistants and customers is changing. Meanwhile, buyers and local businesses have been supporting each other throughout, forming a community.
We can only spend time with a limited number of people and there’s hardly an opportunity to meet new people. That’s because, in our subconscious minds, the value we place on human interactions has changed this year. The interaction between customers and retail employees is changing, it’s becoming friendlier, more supportive. Here’s a brief exercise for you: can you think of one such experience that made you feel like more than just another customer? Retail is no longer just about shopping, but about humanity This is just one of a bunch of stories I can tell about superstar retail employees that I interacted with since the covid-nightmare started. He was asking everyone about their day as they approached the till, smiling, making jokes – in short, everyone was leaving with a smile on their faces. This guy, however, was obviously feeling the opposite of how I thought customer assistants would feel. I admit I was feeling for all those who had to work through these times, especially those who worked in contact with the public. I was so surprised to be greeted by probably the only person in a 10-mile radius who wasn’t letting himself be affected by the general depression and anxiety he was cheering up everyone else instead.
After managing to get my hands on a few cans of something (which by the way are still sitting in the cupboard because I don’t think any of us are going to cook all the things they panic-bought), I eventually arrived at the cashier. The aisles were completely barren: the medicine and toilet paper shelves – even the kitchen rolls were gone. I stopped by the supermarket to do some grocery shopping before heading home. I had commuted back and forth by tube I remember how eerie the sight of completely deserted carriages was. Imagine a cold day at the end of March, the beginning of the coronavirus pandemic.
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